Limited-Edition Challenge Coin Kicks Off 10 years of EMMC Champion the Cure Challenge


Coin-CTCC-10-years-EMMCCancerCare.pngBangor, Maine – EMMC Champion the Cure Challenge is kicking off a year-long tenth anniversary celebration with a bang this summer by introducing a unique, limited-edition challenge coin designed by Sutherland Weston. Coin holders will enjoy benefits throughout the year at 10 EMMC Champion the Cure Challenge official and authorized events, including event parking privileges, discounts on clothing and gear, and several special surprises.
The coin can be purchased for $25 at this summer’s EMMC Champion the Cure Challenge Walk/Run/Cycle/Ride event on Saturday, August 18 at the Lafayette Family Cancer Center. Coins will also be available at the EMMC Champion the Cure Challenge Penobscot Paddle on September 15, and the Horseback Trail Ride on October 13. A full list of coin holder benefits and participating official and authorized events is available at
Wheels for Hope, which raised more than $6,000 in 2017 for Acadia Hospital and EMMC Cancer Care, is one of the authorized events that will be featured in the lead up to EMMC Champion the Cure Challenge’s tenth anniversary celebration in 2019. Rick and Sheree Tillson, event organizers for Wheels for Hope, look forward to welcoming coin holders to the 2018 car show on August 19 at the Lafayette Family Cancer Center.
“We support EMMC Champion the Cure Challenge to make sure that people who are battling cancer have the absolute best treatment right here in Maine, and to provide hope that someday, a cure will be found for this terrible disease,” says Sheree. “The coin is a wonderful way to represent everything that The Challenge is about.”
Sutherland Weston partner Elizabeth Sutherland says that the agency came up with the idea for the coin after thinking of ways to capture the passion and spirit of celebration, remembrance, and empowerment at the core of EMMC Champion the Cure Challenge.
“In honor of the many challenges that Champion the Cure has helped people in our community overcome, it seemed fitting to celebrate the tenth year with a commemorative challenge coin,” she says. “We hope this helps to support, celebrate, and raise awareness of the many diverse events which surround The Challenge throughout the year, each of which is inspirational in its own unique way.”
EMMC Champion the Cure Challenge benefits treatment and research at EMMC Cancer Care in Brewer. Since the first event in 2010, the event has raised more than $3.7 million, all of which stays in Maine. More than 3000 community members are expected to participate in 2018.